Brand Strategy and Communications
I run an independent brand strategy and communications practice for sports organizations and consumer brands. I find what is already true about a brand, put it in plain words, and get it in front of the people who can act on it, in English and in French. The eight engagements below show what that looks like.
Practice
I work across professional sport, luxury fashion and spirits, founder-led brands, and PR and public affairs. Clients arrive with a strong brand and leave with the version of it that survives contact with a press officer, a buyer, or a sponsor. I find that version, write it down, and build the press, content, and campaigns on top of it.
Professional clubs and sporting organizations, sporting nonprofits, and the technology sold to them. Identity work, community research, sponsorship storytelling, and go-to-market for the companies selling into the game.
Luxury has its own register and it does not survive being translated from anywhere else. Craft, tone, restraint. Then the work of getting a product in front of the people whose opinion decides whether a category takes it seriously: awards juries, sommeliers, retail buyers, and the editors who choose what gets photographed.
People trust people before they trust companies. The founder is the most credible asset a brand owns, and usually the least used. I build the narrative, the point of view, and the visible presence that move that trust onto the business, and I protect a founder’s voice when the business itself changes hands.
Journalist targeting, media kits, and earned coverage for consumer brands. Reputation and messaging work for advisory firms handling acquisitions, scrutiny, and the moments an organization has to speak carefully.
Selected clients
Services
Every engagement starts as one of these and moves between them as the work changes. I agree scope and cost in the first conversation, not on a page.
A fixed-scope diagnostic before anyone commits to a direction. I look as hard at what a brand is not saying as at what it is: the proof it holds back, the doubt it leaves open.
A defined build with a start and an end. I scope against a deliverable and a date, not an open-ended relationship.
Ongoing work for brands that want a strategist in the room every month rather than once a year. I give every post, page, and email a job.
Work
Eight engagements across the four sectors, each one opened up: the context, what I did, and what I handed over.
Approach
The sequence never changes. What changes is how long the first step takes, and that depends on how much truth is already written down.
Audits, interviews, competitive terrain, and time on the ground. Most brands already have an identity. Very few have said it out loud.
Positioning, messaging, and voice, agreed and written down before any content gets made. Everyone speaking for the brand works from the same page.
Launch content, founder visibility, press, and partnerships, timed for the moment they mean the most. Strategy that stops at the deck is not strategy.
About
I have worked and studied in all three of my markets. Marketing with a French minor at Saint Mary’s College in California, a semester at SKEMA in Sophia Antipolis, France, an MA at Westminster in London, then agency work in the San Francisco Bay Area and London and client work across California, the UK, and France.
That matters more than it sounds. A brand’s core does not change when it crosses a border. Everything about how you say it does. What convinces a sporting director in West Sussex is not what moves a founder in Corsica, and neither approach works in Sacramento.
Engagements are project-based or contractual missions. My English is native, my French is professional.
Core Competencies
Brand Strategy and Identity · Founder and Executive Positioning
Full-Funnel Marketing · PR and Earned Media · Content and Editorial Strategy
The sectors change what these look like in practice. They do not change what the work is.
Independent work and research
Two projects with no brief and no deadline. Both feed the client work more than they should.
A master’s dissertation on brand risk in fashion, built on case analysis of Balenciaga, Dolce & Gabbana, YEEZY, and H&M, with interviews from senior crisis communications and retail leaders across California, and a fashion director at a prominent New York and global outlet. It ends on ten recommendations for brands that would rather prepare than apologize.
A seaside streetwear label built on Nice, Cannes, Antibes, and Eze. Concept, artwork, sourcing, pricing, and go-to-market, taken from a blank page to a full business plan. The boat at the top of this page is its mark, and mine.
